For Easter this year I was determined to launch our new Easter collection. In development for well over a year, it had been put on hold when Covid hit the UK last year. I had all of these ideas and colour combinations in my head but we had to prioritise adapting the business to cope with the forthcoming events, and to help keep our customers safe. Instead we made it the last year of making our modern artist eggs which had proved so popular.
Always nervous of bringing out a new range and always filled with self-doubt – “what if people aren’t as inspired by this as I am?” (this is exactly how I was with the artists range). I began by painting the six illustrations of the birds which I was particularly inspired by. I wanted a good range of colours and characters so there would be a bird that appealed to everyone. I always design Baravelli’s Easter eggs in a range of six – it just seems right. The illustrations were printed on postcards and accompanied every Easter egg.