For Easter this year I was determined to launch our new Easter collection. In development for well over a year, it had been put on hold when Covid hit the UK last year. I had all of these ideas and colour combinations in my head but we had to prioritise adapting the business to cope with the forthcoming events, and to help keep our customers safe. Instead we made it the last year of making our modern artist eggs which had proved so popular.
Always nervous of bringing out a new range and always filled with self-doubt – “what if people aren’t as inspired by this as I am?” (this is exactly how I was with the artists range). I began by painting the six illustrations of the birds which I was particularly inspired by. I wanted a good range of colours and characters so there would be a bird that appealed to everyone. I always design Baravelli’s Easter eggs in a range of six – it just seems right. The illustrations were printed on postcards and accompanied every Easter egg.
The eggs themselves depicted an impression of the plumage of each bird. Some colourful show offs like the American Flamingo or Fischer’s Lovebirds and some more subtle like the European Starling and the Atlantic Puffin. I cast the eggs in our delicious Colombian chocolate, packaged them each with its own postcard and they were made available to buy in the shop and online.
The reaction was incredible. Online orders went crazy thanks to Mark’s hard work on the website and we made constantly every day to keep up with demand. Easter is always intense for Baravelli’s and we’d like to thank everyone who purchased or received a Baravelli’s egg for their enthusiasm.
As a last Hurrah to the artist range Mark had the idea that our first year of 2.5kilo chocolate chickens should be artists’ chickens. We ran a story on Instagram and Facebook about their antics and again we were not expecting the incredible response. We will keep you posted via social media in the months to come with what happened next!
Thank you once again for helping to make it another fantastic Baravelli’s Easter!
